1. Use keywords in the ad text show you to the search engine that your listing is important. Google will display the search key words directly, if they are present. This will help you highlight above the rest. 2 Procurement than the list of keywords in the ad group is short instead of having a single ad group with a long list of keywords, creates many groups, each with a short list.
Thus you will reach the goal of 3 trick. Start bidding strong Google ads system determines the positioning through the bid/offer and the CTR (click through rate). To get a high CTR, you must first generate clicks. Bid strong at the beginning so that your ad appears among the first in search results. When you reach a high CTR, you can download your offers. 4 Prevents the wars of bids do not waste money entering bidding wars to get a handful of high-volume keywords. Instead, it expands your list of keywords including more specific terms, which has a volume of search minor. Together, these words will reach the volume of other more expensive keyword search.
Your CPC (cost per click) will drop significantly with this tactic. Use keyword search tools to increase your list of phrases containing them. 5 Fixed bidding higher to get exact matches includes matches exact and also extensive in each sentence with keywords. It sets the highest bid for the exact match. This allows you to control the positioning of the announcement regarding the exact search. For example, if your ad group bid is set at 10 cents, could look a bid of 25 cents for the exact match: keyword phrase * 0.25 phrase with words key 6. Use negative keywords to your ad will not appear if your search includes a negative keyword. Add this kind of words at regular intervals. As you gradually increase your list of negative keywords, CTR for your ad group will rise, saving you money or improving the positioning of your listing.